Neuromarketing: How Brands Are Getting Your Brain To Buy Stuff
Did You Know
What if I told you that brands are using cutting-edge neuroscience to get your brain to buy stuff? They're doing it without you even knowing it? This episode explores how businesses are using neuroscience techniques.
Neuromarketing is a new and controversial marketing technique that uses neuroimaging to measure consumers' responses to advertising. Its proponents claim that it can provide insights into consumers' unconscious preferences and help brands better understand what customers want. Skeptics, however, argue that neuromarketing is little more than a new way to sell products and that it raises ethical concerns about manipulating people's emotions.
Neuromarketing: How Brands Are Getting Your Brain To Buy Stuff
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