Reality Check: Is Virtual Fashion More Eco-Friendly

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With the rise of online shopping and social media, more people are turning to virtual fashion shows, and try-on to find their perfect outfits. In this episode, we will explore environmental impact of virtual fashion.

The rise of virtual-native fashion startups, as well as widespread adoption among mass-market and luxury brands alike are proof enough. Then there is the question of whether digital fashion can improve the environmental impact of the fashion industry. The price of our clothes should include a complex heritage of emissions and waste produced across long supply chains. In 2019, it generated at least 10% of all GHG emissions; and if we continue at the same rate of apparel consumption, we will get to 102 million tons of textiles by 2030. Consumers are increasingly aware of this new impact; with each demand for accountability, fashion brands are forced to pivot towards more responsible business models.

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