Why Digital Fashion Is On The Rise?

Emerging Technology

As more and more people become interested in sustainable fashion, the industry is starting to change. In this episode, we explore the future of sustainable style and how digital fashion is on the rise. Listen to learn more about why this trend is growing

Digital fashion is a catch-all term for clothing that isn’t produced physically, from gaming skins and customized avatars to non-fungible tokens and augmented reality filters. There is enormous potential for digital innovations to revolutionize the way we engage with clothing in the “real” world, whether that’s streamlining supply chains, satisfying consumer desire for newness, or providing a solution to online shopping pain points. There’s no shortage of hype around it. some have even gone as far as to suggest that it could eventually signal the downfall of fast fashion. Could digital fashion really be harnessed to make the industry more sustainable?