The Great Greenwashing Scam
Did You Know
What is greenwashing and how does it work? This episode exposes the unethical marketing practices used by some companies to make themselves appear more environmentally friendly than they actually are. Listen to learn more about greenwashing.
Greenwashing is a bit like whitewashing covering up your behaviour to appear like an excellent old consumer friend. It's a tactic used by some organizations to try to appear more eco-friendly than they really are and, sometimes, to get shoppers to pay more. By being or saying they're environmentally aware, they may increase their prices by suggesting it costs them more to go green, whether in their products or their corporate attitude toward sustainability.
The Great Greenwashing Scam
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