Don't Be Fooled: How To Spot Greenwashing In Tourism

Sustainable Travel

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Many tourism companies claim to be sustainable and environmentally friendly, but what does that really mean? In this episode, we explore how to spot greenwashing in tourism. Listen to learn more.

Every day, we are exposed to a myriad of advertisements and products. Some of these products might be considered environmentally friendly, while others might not be as sustainable. It can be difficult to determine which products are actually environmentally friendly. One way to determine if a product is being greenwashed is to look at the company's history and how they have contributed to the environment. These companies have made it difficult to differentiate legitimate companies that protect the environment from others who are using greenwashing campaigns to grow their profits. Due to the rapid growth in popularity of the responsible travel industry, many businesses have focused on promoting ethical tourism through “green” advertising and marketing.